Why is it that most corporate training focuses on content and not audience? In other situations where there is content and an audience, the focus of successful companies is on the audience. Let's take marketing and selling products for example . . . Successful companies know their audience, know the audience's need, where their audience accesses information and how the audience prefers to have the content delivered - maybe a print ad, maybe a radio or TV commercial, maybe a catalog, or maybe a short story-based online show. In the corporate training world the focus is on the content, deliver the same content to everyone, in pretty much the same way. "Hey, we know what the audience needs and they'll take it how we give it to them" seems to be the attitude. Well, a funny thing is happening, a peaceful revolution is gathering steam, and it's personalized, and it's driven by the new economy and new workforce. Here it comes . . .