Below is an excerpt from Elliott Masie’s Learning Trends e-newsletter in the event you haven’t seen it. As learning content continues on its track of getting smaller and more personalized, short video clips that target a specific concept in 3 minutes or less will become the mainstream. News and advertising have mastered getting key messages across in 30 to 90 seconds (the book How to Get Your Point Across in 30 Seconds or Less is a good resource). Not that all content can and should be delivered this way, but a good chunk of it can be broken down into learning “snacks.” I’m a big fan of applying the Pareto Principle to learning . . . 20% of the content of a course gives 80% of the value.
Masie hosted a good webinar today during which he mentioned that LMSs are about 2 years behind on technology to deliver personalized learning elements. He mentioned how Amazon is so good at it and if that technology is applied to learning via a future LMS, a learner that is about to go on a business trip for his company might get a link to a short video clip about the city he/she is visiting prior to the trip. It was interesting and got me thinking, what if your role just expanded to include supporting clients in Europe, or India, then the LMS could generate an email for you with a link to a brief video, or a blog post, or a podcast that shares information about the country’s culture, work environment, communication styles, etc.
From: Elliott Masie's Learning TRENDS <email@example.com>
Learning TRENDS by Elliott Masie - Sept 26, 2013.
#794 - Updates on Learning, Business & Technology.
Video is Getting Shorter and Shorter! One conversation that keeps happening with learning colleagues is the length of video's and the impact on learning attention. The length of video's used to be a predictable 60 minutes or 30 minutes. They mirrored the length of an hour or 1/2 hour television show. If you bought a video from a training vendor, it was normally 30 or 60 minutes. Then, video started to shrink to 15 minute segments. Then, as on-line video became more prominent in corporate learning, the length started to shrink to 5 to 8 minutes in duration. In the last year, we are seeing more and more 3 minute or even shorter videos used. Some organizations are even playing with one minute micro-video. Is it effective in smaller lengths? Almost no research is available at this time. But, we do know that users are staying around for shorter amounts of time - regardless of the length. In other words, they are starting a 25 minute video but often leaving after 3 or 4 minutes. The learning world needs some operational and cognitive retention research on the impact of shorter and shorter video's! The length is being shaped by our default assumptions of what is a good length - and non-work video watching - of a non-entertainment video - is measured in minutes counted by with one hand, often using just 2 or 3 fingers. We need to develop better templates, models and evidence based research on how to get the most knowledge, value and learning assistance from shorter and shorter videos. While, remembering that viewers of Netflix are often doing a 6 hour "marathon" stream of programs like "Orange is the New Black". Video consumption - at home and at work - will be more and more personalized. Let's get ready!